Job Description
Job Summary The Marketing Manager supports the planning and execution of marketing initiatives across an assigned portfolio of VE Hospitality Group restaurants and concepts. Reporting to the CMO/CCO, this is a hands-on role combining marketing execution, digital presence, brand support, and close partnership with restaurant operations.
The ideal candidate has 2-4 years of marketing experience, is creative, organized, sales-minded, and eager to develop within hospitality. This role is designed for someone who can take ownership of assigned projects while continuing to develop broader strategic marketing experience under the guidance of senior marketing leadership.
Key Responsibilities Marketing & Campaign Execution - Build and execute marketing calendars for assigned restaurants and concepts under the direction of the CMO/CCO.
- Support campaigns from concept through execution and results review.
- Apply SMART principles - Specific, Measurable, Achievable, Relevant, and Time-bound - to marketing initiatives.
- Support integrated campaigns using the PESO model - Paid, Earned, Shared, and Owned media.
- Conduct market and competitor research to identify trends and opportunities.
Digital, Social & Reputation - Support social media, email marketing, online listings, and digital campaigns.
- Maintain restaurant profiles across Google Business, Yelp, OpenTable, Resy, and similar platforms.
- Support SEO, AEO, and GEO initiatives in partnership with leadership and external resources.
- Monitor guest reviews and reputation trends and communicate relevant feedback to Operations.
- Coordinate content calendars, photo/video shoots, and digital assets.
Brand & Restaurant Marketing - Maintain brand consistency across digital and physical guest touchpoints, including menus, signage, packaging, uniforms, promotions, and restaurant collateral.
- Visit assigned restaurants regularly to understand operations, guest experience, and marketing opportunities.
- Partner with Operators, General Managers, Chefs, and Corporate teams to support successful execution of marketing initiatives.
- Assist restaurant teams with implementing promotions, campaigns, events, openings, and activations.
Partnerships, PR & Events - Support influencer outreach, local partnerships, sponsorships, and community marketing opportunities.
- Assist with public relations and local media opportunities under the direction of marketing leadership.
- Support marketing for restaurant events, private dining, openings, and special activations.
Performance & ROI - Track marketing spend and assigned budgets.
- Monitor campaign performance, engagement, reservations, traffic, guest feedback, and other relevant KPIs.
- Prepare results and recommendations for the CMO/CCO.
- Maintain a sales-driven mindset , understanding that marketing initiatives should ultimately support traffic, reservations, guest engagement, brand awareness, and revenue.
Qualifications - 2-4 years of marketing experience preferred.
- Hospitality, restaurant, food & beverage, lifestyle, retail, or other consumer-facing experience preferred.
- Bachelor's degree in Marketing, Communications, Business, Hospitality, or related field preferred; equivalent experience will be considered.
- Working knowledge of social media, digital marketing, content, email marketing, and online reputation platforms.
- Exposure to SEO, AEO, GEO, paid media, PR, or integrated marketing is a plus; willingness to learn is essential.
- Ability to manage multiple concepts, projects, deadlines, and priorities.
- Strong written and verbal communication skills.
- English required; Spanish/bilingual preferred.
- Creative, organized, collaborative, resilient, and comfortable working in a fast-paced hospitality environment.
- Comfortable presenting ideas and working directly with restaurant and corporate leadership.
Working Conditions - This is a multi-unit, hands on role requiring regular visits to assigned restaurants. The Marketing Manager must be able to work a flexible schedule based on business needs, including occasional evenings and weekends for events, openings, activations, and restaurant initiatives. Travel within the assigned portfolio may be required.
- Miami: Corporate Office with recurring visits throughout the East Coast portfolio.
Job Tags
Work at office, Local area, Flexible hours, Afternoon shift